While thinking about a suitable gift for one of my colleagues, I asked ChatGPT for…

Let’s take a journey into the customer’s mind and discover why the heart often pays…

For more than a century, psychologists have studied how humans interpret visual information. Early research…

For decades, psychologists have investigated how much influence shapes awareness and consciousness. Today, behavioural science…

For decades, marketers assumed that consumers made choices through rational comparison. Today, behavioural science shows…

Most marketers speak about attention, but very few understand the deeper system that determines whether…

When I scroll through my Instagram search section, I see cheeseburgers, pizza at home recipes,…

Imagine you are at a high-end gala and you are served a premium mineral water.…

Since the rise of online content creators in the early 2010s, one thing has consistently…

For decades, marketers believed that consumer habits were fixed patterns formed early in life. Yet…